Direct2Network.com’s platform as a service creates direct relationships between advertisers and publishers allowing advertisers to integrate their programs directly onto strategically targeted publisher’s websites. Direct2Network’s proprietary methodologies have been developed to ideally match advertisers with high quality, high potential customers maximizing the effectiveness of their campaigns. Additionally, by eliminating ad-networks as middlemen publishers and advertisers can now recapture those otherwise lost margin dollars previously paid to these networks.
Historically publishers have been paid an effective CPM by advertising networks for the inventory generated on their websites. These networks make their revenue on the delta between the effective CPM they pay the publisher and the actual rate paid to them on a CPC (cost per click) basis by the advertiser. As a result they are driven to decrease the overall CPM paid out to publishers while driving up the CPC charged to the advertiser.
Direct2Network manages extensive industry relations with advertising agencies and companies to provide direct access to publishers’ ad inventory. As a result even smaller publishers can now leverage relationships with large agencies and companies, providing them with the highest possible CPM regardless of their sites traffic.
Direc2Network’s advertising optimization methodologies are an ideal solution for Advertising Agencies looking to provide their clients with the best possible results at the best possible cost. The Direct2Network platform helps agencies maximize conversion for their clients while providing them with the ability to offer industry-leading return on ad-spend.